Persil Eco Power guest lecture at the Erasmus University of Rotterdam

26^th of January 2010, Stijn de Beer at the Rotterdam Erasmus University

Stijn de Beer, marketing director at Henkel gave a university guest lecture at the Erasmus University in Rotterdam, the Netherlands together with David Duclos from CoolBrands.

Focusing on the subject of sustainability, Stijn shared a marketing case about a new 100% ecological detergent which will be launch in February 2010 by Henkel: Persil Eco Power with the International Marketing and Research students.

After a short presentation from David Duclos about horizontal communication and the importance of storytelling for brands, the focal point of the lecture was on the challenges faced by Henkel in producing and bringing out such a product successfully in the Benelux.

Facing stiff competition and an increasingly critical consumer base, Stijn explained the importance of the research and innovations behind the new product that led to it being of 100% vegetal origin, and therefore 100% biodegradable, a true innovation in the field of detergents.

The students were later invited to comment on the approach taken by Henkel, providing relevant feedback as to how they perceived the product and their approach to sustainability.