Persil ECO Power at the Radboud University in Nijmegen with Stijn de Beer, marketing director at Henkel

Stijn de Beer gave a guest lecture to students of the Radboud University in Nijmegen about sustainability and branding together with Maarten Schäfer, creative mind for CoolBrands.

Using the case of Persil Eco Power - a new, 100% biodegradable laundry detergent about to be launched in the Benelux by Henkel – Stijn presented the challenges the brand faces to communicate their message efficiently to their target group and increase their brand awareness to become “top of mind”.

Stijn later invited the students to provide him with feedback and discuss Henkel’s approach to sustainability.