Guest lecture at the UVA

Together with Maarten Schäfer from CoolBrands, Stijn de Beer gave a guest lecture to the Communication students of the UVA in Amsterdam, focusing on brand awareness.

Using the case of Persil Eco Power - a new, 100% biodegradable laundry detergent about to be launched in the Benelux by Henkel – Stijn presented the importance of being “top of mind” for consumers and the challenges the brand faces to communicate their message efficiently to their target group.

Explaining how Henkel is leading the industry in the field of innovations, Stijn later invited the students to provide him with some feedback and discuss Henkel’s approach to sustainability.